All About Basic Attention Token (BAT)

What's Basic Attention Token (BAT)?
Basic Attention Token (BAT) is a cryptocurrency created with the aim of creating a virtuous cycle around digital advertising that is fair to users, publishers and advertisers. Running on the Ethereum (ETH) network and natively integrated in a dedicated web browser called Brave, BAT tokens can be exchanged between advertisers, publishers, and internet users based on their web activity, and are meant to streamline commerce between the three groups. Basic Attention Token developers believe that by tracking how users interact with digital advertising content and storing that information in a distributed ledger, they will be able to improve the digital advertising experience for advertisers, publishers and users.
Who is the Founder of Attention Token (BAT)?
The founder of Brave Software is Brendan Eich, whose resume includes the creation of the JavaScript programming language and co-founder of the Firefox web browser. In 2017, Brave completed an initial coin offering (ICO) for BAT, raising $35 million in 30 seconds by selling 1 billion BAT. At that time, 500 million BAT was reserved by Brave Software. Of that total, 200 million BAT was set aside for the Brave team, with 300 million BAT reserved for sale at a later date to promote the platform.

How does the Basic Attention Token (BAT) work?
All BAT transactions are settled on Ethereum, a public blockchain that allows developers to create and deploy cryptocurrencies and custom applications.
1. Brave Browser
BAT operates on a web browser called Brave, which was developed by the team that created the token. Brave is a free browser, which claims to load 3-6 times faster than competing offerings, as it only serves ads if the user chooses to view them. Brave browser users can sign up for the Brave Rewards program, which allows them to be paid in BAT to view ads or send BAT to content creators whose work they want to support. Brave's default setting is to block trackers and ads. It only fires ads if the user chooses. Brave then serves native ads from trusted partners, which users are rewarded in BAT for viewing.
2. Brave Micropayments Ledger
To track BAT movements, Brave uses the Brave Micropayments Ledger. The idea is that the Brave Micropayments Ledger will allow advertisers, publishers, and readers to enter into smart contracts to move payments between one another. Brave is exploring the use of zero-knowledge proofs for its blockchain, with the aim of providing anonymity to stakeholders in online media transactions.  What Are BAT Tokens? BAT is the native utility token used in the Basic Attention Token ecosystem. This token operates on the Brave web browser. BAT itself uses the ERC-20 token standard that runs and is distributed on the Ethereum (ETH) network. BAT is the native utility token used in the Basic Attention Token ecosystem. This token operates on the Brave web browser. BAT itself uses the ERC-20 token standard that runs and is distributed on the Ethereum (ETH) network. BAT is also a limited asset, with only 1,500,000,000 BAT coins in circulation. Furthermore, no new tokens will be created after Brave distributes 300 million BAT which is set aside to drive user growth. 

What is the Price of BAT Tokens?
The current price of BAT is $0.9894. All Time High $1.65 (Apr 09, 2021) and ranks 85th on Coinmarketcap, Max Supply 1,500,000,000 BAT, Circulating Supply 1.49bn BAT, Market Cap $1,474,537,177

BAT Price Prediction

Experts predict the price of crypto will be $1,175 on Nov 22, 2021, and will be $1,410 within a year. It seems that BAT will be less profitable if used as a long-term investment.